Lessons Learned: Brands and Influencers

Room 12b

The opportunities for players and community members to wield influence over brands expands every day. What are the best ways to support influencers in various stages of their life-cycle? How do we protect their authenticity? Who owns the relationship on the brand side? And while it’s not sexy, are you protecting consumers adequately via FTC regulations? This talk shares best practices and lessons learned from Blizzard Entertainment.

Audience Track

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