New School Player Relations

Room 14

As communications channels continue to grow in number, scope, and complexity, standard PR/Marketing/Community/Customer Service channels seem increasingly insufficient to truly take advantage of emerging technology and methods. Instead of continuing to re-arrange roles and responsibilities between traditional departmental structures, it could be time for a new approach that integrates channels like streamers and influencers into a more unified approach. In this lecture, veteran game industry communications and business professional Guy Costantini relates his experience and lays out potential approaches to this problem and opportunity.

Production Track

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