Trashing Toxicity: How to Massively Change Community Behavior

Room 12b

Tough, toxic communities. Many games have to deal with them, but what can you, as a company, do to fix the problem so it doesn’t take over your game? Community Relations professionals Linda Carlson and Seraphina Brennan, of Trion Worlds, visit the psychological principles behind toxic behavior, how change is possible, and how the company worked to change the community of ArcheAge for the better. Included in this presentation will be strategies and tactics on how to identify your community’s core needs, how to influence change, how to help even if you don’t have a large team devoted to research and player behavior, and why doing this can be important to your bottom line.

Audience Track

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