speaker-info

Kate Edwards

Executive Director, International Game Developers Association

Kate Edwards is the Executive Director of the International Game Developers Association (IGDA), appointed in December 2012. She is also the founder and principal consultant of Geogrify, a Seattle-based consultancy for content culturalization, leveraging her expertise as an applied geographer, writer, and corporate strategist. Formerly as Microsoft’s first Geopolitical Strategist in the Geopolitical Strategy team she created and managed, Kate was responsible for protecting the company against political and cultural content risks across all products and locales. Since leaving Microsoft, she has provided guidance to many companies on a wide range of geopolitical and cultural issues and she continues to work on a variety of game franchises. Kate is also a regular columnist for MultiLingual Computing magazine. In October 2013, Fortune magazine named her as one of the “10 most powerful women” in the game industry and in December 2014 she was named by GamesIndustry.biz as one of their six People of the Year in the game industry.

Advisory Board Member

Maximizing Locales and Managing Mobs: Strategies for Game Culturalization

Room 14

While most game developers and distributors are well aware of the need for localization, far fewer are familiar with the concept of “culturalization”, the process by which content is adapted for a globally diverse audience with widely varying local expectations. With the use of many examples from her 20+ year career as a culturalization strategist […]

Production Track
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