Nicole Lazzaro is a world-renowned game developer/designer who pioneered measuring emotions on players’ faces. She designed the first iPhone game and is now the lead engineer for “Follow the White Rabbit” a VR Mystery Adventure™. Culminating a year and a half of research she developed a 36 Point Benchmark to help her VR clients create more compelling VR UX’s and VR experiences. Additionally, she uses XEODesign’s “4 Keys to Fun” to increase emotion from player’s favorite actions in games. One of the ‘Top 20′ women working in video games Nicole has consulted on bestsellers such as The Sims, Myst, and Star Wars. Her clients include EA, Ubisoft, Disney, Kabam, and the White House.