speaker-info

Saralyn Smith

Global Director of Community Development, Blizzard Entertainment

Saralyn leads community development at Blizzard Entertainment. She served on support teams for Blizzard titles including World of Warcraft: Mists of Panderia and Warlords of Draenor, Hearthstone, StarCraft II: Heart of the Swarm and Legacy of the Void, Diablo III and the expansion Reaper of Souls, Heroes of the Storm, and most recently, Overwatch. Over the last decade she has led teams dedicated to community relationships, grassroots events and marketing, customer social support and self-service, and digital media channels. Saralyn grew up on the East Coast and has a master’s degree in organizational behavior from the University of Hartford in Connecticut. She also played beach volleyball professionally for nine years and loves discussing the intersection of traditional sports and competitive gaming.

My Sessions

The Future of Player Relations

Room 12b

Join this panel of experts as they discuss the future of player relations in the world of always-on, run-live, play-live games as a service. Learn from industry leaders, stay informed about the latest techniques, tools and technologies. Find out what the trends are and where things are headed.

Audience Track
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Lessons Learned: Brands and Influencers

Room 12b

The opportunities for players and community members to wield influence over brands expands every day. What are the best ways to support influencers in various stages of their life-cycle? How do we protect their authenticity? Who owns the relationship on the brand side? And while it’s not sexy, are you protecting consumers adequately via FTC […]

Audience Track
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